Hi, I’m Cat, the friendly human behind Hello World Marketing.
I’m a website designer, but not just a website designer.
Let me explain.
I studied English Language and Linguistics at university, going on to work as an editor and copywriter for an international publishing house.
I worked closely with the marketing team and was often found round their desks, absorbing knowledge on calls to action and brand strategy as I wielded the red pen on their marketing copy.
I started to study on the side, reading books, doing online courses, somewhat surprised to be so interested in the dark arts. I soon clicked that marketing is all about psychology and communication, and is not necessarily evil. Thank goodness for that.
I wanted in. Not fancying any more student debt or lecture halls, I took my training out in the world.
I began working in the marketing team for an incredible yoga retreat company. I spent three years learning by doing in a fast-growing and heart-centred business that encouraged my experiments and expansion.
I had landed on my feet… in a yoga pose… on a beautiful island.
Redesigning their website was the first major website design project I took on. It was an incredible challenge and a labour of love.
I went on to focus my studies on website design, slowly but steadily cranking up my coding skills to match my creative passion. I started to work on websites for other companies and was thrilled to be doing what I loved and having a positive impact on their businesses.
But the thing was, even though I was focusing on website design, I just couldn’t turn off my marketing and copywriting brain.
Strong copywriting was vital for strong design and vice versa. And these things didn’t exist in a vacuum – the marketing plan and business mission were always on my mind and informing my decisions.
Rather than fighting against it and trying to force myself into being all niche-y, I realised I could embrace and make the best use of my skills and experience.
Turns out that I could produce much more effective and engaging work for my clients that way too.
So today I work 100% freelance and happily bring all my experience and enthusiasm to every project. I’m from York in England, but I live in Malaga, Spain. I take on projects from all over the world.
Some random things about me:
- I love speaking Spanish. I’m just getting started on Japanese.
- I cycled (very slowly) around Spain once.
- I practice yoga and studied in India.
- I’m terrible at rock climbing and surfing but I happily persist.
- When I’m not playing with code, I love to be in nature: sea gazing, mountain hiking, night swimming & wild sleeping.
Enough about me, tell me about you.